Meta Description: It is good that you have decided to use content marketing as the strategy to improve the reach of your business. Here, you should understand the importance of the heading.
Do you know the power of headline in your content? Yes, it has the power to draw readers. Even, it has the negative power to push them away. Studies show that 8 out of 10 people decide whether or not to read the content based on your headline. Only 2 people out of 10 will read the rest of the content.
Strategies for clickable headlines:
In short, your headlines should attract people to click on them. Of course, the quality of your content also matters a lot. So, here are some tips for creating attractive headlines for your contents:
- Make sure that the headline is useful for your readers
- The headline should create a strong sense of urgency in the minds of the readers.
- The headline should convey the message present in the content in a unique way.
What does the content have for readers?
Your headline should say the readers about what is present within the content. It should create an interest in the mind of a reader to click. The length should be less than 70 characters to make it friendly to the search engines. There are different formulas to write a perfect headline and you should find the one that works for you states https://www.joshua.today.
Benefit or loss aversion based headlines will help?
You should make sure that your headline reads about the benefit of your product or service or it should be based on loss aversion. For instance, “Get Free Betting Tips To Make More Money”. Here it is a benefit-driven headline that will attract people. Similarly, “Get Free Betting Tips To Stop Losing Money On Your Bets”. This is an example of loss aversion. So, decide between these two and decide the one that suits your business well.
With the right headline and useful content, your content marketing strategy will become a success.